Shaping brand identity, experiences, and spaces through design & strategy.
I work with startups, cultural institutions, and established brands — collaborating with in-house design teams or independent specialists to take projects from concept to execution. My focus is always on clarity, consistency, and creating experiences that connect with people.

Core Practices
Working closely with freelance experts, agencies, or client design teams to bring strategy into reality — ensuring alignment from design to delivery.

UX Design
Creating seamless digital experiences through research, user flows, and wireframes that connect brand identity with customer needs.
Creating seamless digital experiences through research, user flows, and wireframes that connect brand identity with customer needs.


Branding
Crafting clear, memorable identities that connect with audiences — spanning positioning, storytelling, and visual language across physical and digital touchpoints.
Crafting clear, memorable identities that connect with audiences — spanning positioning, storytelling, and visual language across physical and digital touchpoints.


Retail Experience Design
Shaping immersive journeys in stores, exhibitions, and cultural spaces — aligning layout, interaction, and communication to create meaningful engagement.


Design Strategy
Bridging research, business goals, and design thinking to define direction, uncover opportunities, and guide solutions with long-term impact.

Process



For businesses, startups, and organizations looking for design consultancy.

For freelancers and creatives interested in collaborations.