Hi there! I’m Ruchita,
a multidisciplinary design consultant and educator.
Over the past eight years, I’ve worked across exhibitions, spatial design, visual communication, retail experiences, and cultural projects — collaborating with institutions, startups, museums, and multidisciplinary teams in India and internationally.
My practice sits at the intersection of storytelling, systems thinking, and spatial experience, often bringing together strategy, narrative, graphics, and human-centred design across scales.
A large part of how I approach design comes from observing how people interact with spaces, objects, and stories in everyday life — the rhythms of a city, quiet corners of bookstores, public environments, travel, conversations, and moments that often go unnoticed.
Selected Experience
National Book Trust, India
Led the visual communication and environmental graphic systems for international book fairs, including the India Pavilion at FILBo Bogotá and Frankfurt Book Fair.
HMT Heritage Centre & Museum
Contributed to the spatial and narrative design of India’s only dedicated watch museum.
Sears Global Technologies
Worked across retail experience systems, e-commerce design, and cross-functional product ecosystems.
Teaching at NID
Currently teaching across NID campuses through studio-led learning, workshops, and mentorship.
Currently
Consulting, teaching, building independent ventures, reading Murakami books,
and constantly finding new music to obsess over.
