Client: National Book Trust of India, FILBo Bogotá, Colombia | 2026
Role: Lead — Graphics & Visual Storytelling (Spatial Graphics, Digital Media, Projection Mapping, Interactive Experiences)
Role: Lead — Graphics & Visual Storytelling (Spatial Graphics, Digital Media, Projection Mapping, Interactive Experiences)
India, the Guest of Honour Country at FILBo Bogotá 2026, presented a 30,000 sq. ft. pavilion envisioned as an immersive literary and cultural experience translating stories, books, and visual narratives into a contemporary spatial environment.
The project brought together environmental graphics, digital storytelling, motion-led experiences, and interactive media to create a cohesive visitor journey for an international audience.
The Challenge:
Creating a cohesive visual storytelling system that seamlessly represented the diversity, cultural depth, and rich literary history of a vast nation like India for a global audience.
The Outcome:
An expansive visual narrative system that unified environmental graphics, immersive media, and interactive storytelling into a contemporary pavilion experience presented at one of Latin America’s largest international book fairs.
Target Audience
Publishing & Literary Community:
International publishers, authors, translators, and literary delegates attending FILBo.
International publishers, authors, translators, and literary delegates attending FILBo.
Cultural & Creative Audiences:
Artists, designers, students, and visitors engaging with India’s literary and visual culture.
Artists, designers, students, and visitors engaging with India’s literary and visual culture.
Public Visitors:
Families, readers, and audiences exploring immersive cultural experiences within the fair.
Families, readers, and audiences exploring immersive cultural experiences within the fair.
Published & Featured on
Design & Concept Note
“Read & Explore India” was envisioned as a multi-sensorial journey through India’s landscapes, stories, and cultural rhythms — transporting visitors through layered experiences of visuals, sound, texture, color, food, and interaction.
The pavilion was designed as a sequence of immersive zones inspired by different geographies, architectural traditions, and cultural narratives from across India. The visual language for each zone drew from regional textiles, architectural details, material culture, and local craft traditions to develop distinct patterns, motifs, and color palettes.
Visual
Storytelling System
A cohesive graphic language was developed across print, digital, spatial, and motion-led platforms to unify the pavilion experience.
The Experience
An expansive visual narrative system that unified environmental graphics, immersive media, and interactive storytelling into a contemporary pavilion experience, inviting visitors to explore India’s diverse literary and cultural landscape through a multi-sensorial journey.
Team:
Dr CS Susanth, Ms. Nijoo Dubey (Project head) | Ruchita Rajan (Graphics Lead & Core Team) , Graphics Team: Khushi Maity, Shreya Maheshwari, Atharva Chaudhari | Prathima M, Harsh Kauntey (Structure & Core Team) | V Ravishankar, Sudhakar Damodaraswamy, Denis Fernando,V Ravishankar, Sudhakar Damodaraswamy, Abhigna Chintala, Vaishnavi, Swarnim, Anjana, Bharti, Aarya, Vikas, Adithya, Anurag, Bhavagnya
