Client: National Institute of Design, Bangalore
Role: Event Branding, Workshop Documentation, and workshop support
Role: Event Branding, Workshop Documentation, and workshop support
The Challenge
Designing a brand identity for a 2-day retail workshop for Future Group employees to improve the customer experience at Big Bazaar Stores.
The Outcome
Drawing inspiration from traditional unorganized retail carts and barcodes as a symbol from the organized retail sector to create a unique identity.
The vibrancy of Indian markets has been captured along the busy streets of Commercial Street, Brigade Road, and Malleshwaram market in Bangalore.
