This project revamps the Sears Shopping App to offer a simpler, more intuitive experience. It goes beyond e-commerce to support smarter, more convenient home management.
Client: Sears
Role: Design Lead (UX/UI Design, Visual Design)
Process: User research and synthesis, ideation, prototyping, interaction, usability testing
Duration: 2022 - 2024
Role: Design Lead (UX/UI Design, Visual Design)
Process: User research and synthesis, ideation, prototyping, interaction, usability testing
Duration: 2022 - 2024
The Challenge:
The app lacked features for evolving home
needs and didn’t cater well to a diverse user base.
needs and didn’t cater well to a diverse user base.
The Outcome:
A simplified, connected experience with smart features
and improved usability for all users.
and improved usability for all users.
Target Audience:
Tech-savvy families seeking smart, connected experiences.
Older homeowners who value ease, clarity, and dependable service.
Design Process:
The design process is iterative and collaborative. Input from various teams often leads us to revisit earlier stages—refining ideas and aligning solutions with user and business needs.
Wireframe
The design process began with the creation of sketches and wireframes to outline the app's layout and functionality. These initial concepts were refined into high-fidelity screens, showcasing detailed visual design and interactions. Prototypes were then developed to simulate the user flow, followed by a thorough handoff to the development team.
The app is currently under development, and due to non-disclosure agreements (NDAs), further details cannot be shared at this stage.
