Client: National Book Trust of India, Frankfurt Book Fair, Germany | 2025
Role: Design Consultant ( Spatial narrative, Visual Design)
Role: Design Consultant ( Spatial narrative, Visual Design)
A space that celebrates the iconic HMT watches from the beloved Pilot watch to the innovative braille watches. Allowing the visitors to explore the space that encompasses everything HMT.
The Challenge:
Translating India’s vast, multilingual publishing landscape into a clear and globally accessible exhibition experience.
The Outcome:
A cohesive graphic system that strengthened information hierarchy and reflected NBT’s mission of promoting books and reading on a global stage.
As one of the world’s largest publishing platforms, the Frankfurt Book Fair demanded a clear and engaging visual narrative. The design approach focused on typography-led storytelling, structured layouts, and a lively yet balanced colour palette to convey the diversity and scale of Indian publishing.
The result was an intuitive experience that helped visitors easily understand and visually explore the richness of India’s literature and publishing ecosystem.
Target Audience
Publishing Industry: Global publishers and agents driving B2B partnerships.
Creative & Media: Authors, translators, illustrators, and media engaging in networking and exchange.
General Public: Readers attending to explore international books and culture.
Design & Concept Note
Reading is an exploration of cultures, ideas, and stories that connect us to shared identities. Inspired by the slogan Read and Explore India, the pavilion celebrates India’s storytelling heritage through the symbolism of the peacock—its national bird and a timeless muse in art and literature. The peacock’s iridescent hues reflect the imagination, knowledge, and emotional depth embedded in India’s literary landscape.
Drawing from Mithila painting traditions of Bihar, the visual identity expresses harmony, interconnectedness, and collective creativity. The pavilion becomes a living canvas where books and art unfold like feathers in a peacock’s plume—celebrating India’s diverse voices while reaffirming the unity of its cultural spirit.
Site Images
Promotional Video
Team: Nijoo Dubey, CS Sushanth (Team Lead); Krishna Mohan B R, Naveen G, Denis Fernando (Spatial); Samruddhi Mahajan (Graphics); Anjali Vishnu (Animation).
