Client: Atria University, Bangalore | 2019 - 2021
Role: Asst. Director of Design (Design Strategy, Design Standardisation, Art Direction)
Role: Asst. Director of Design (Design Strategy, Design Standardisation, Art Direction)
The Challenge
Develop a brand identity for an upcoming university that
breaks through the traditional system of higher education.
breaks through the traditional system of higher education.
The Outcome
A unique visual language that illustrates the institutes' brand, its unique academic structure, and student-centric approach to higher education.
Atria University (AU) is a new-age liberal sciences college based in Bengaluru, India. AU places the student at the center of a transformative learning experience where they can craft their own academic journey. Encouraging students to explore, innovate and go where no one has gone before.
A first-of-its-kind engineering university that looks at students beyond their grades and mark sheets through a unique personalized admissions process.
Illustrations
Social Media Creatives
Brochure
Website
